Overview

Recording the video is just the beginning. To get found on Google, each video needs to be properly optimized across platforms and web pages.

Step-by-Step:

1. Optimize the Video File Before Upload

   • Rename the file with a relevant keyword (e.g., somerset-wellness-atlanta.mp4)

2. Title & Description

   • Include your primary keyword in both

   • Description should be 1–2 paragraphs + call to action + link to your site

3. Tags & Captions

   • Use 3–5 tags related to your content and industry

   • Upload captions or enable auto-captioning and then edit for accuracy

4. Embed Thoughtfully

   • Add the video to a relevant blog or landing page with optimized surrounding text

   • Make sure the page also contains the keyword

Bonus Tip:

Set a custom thumbnail with your logo and a bold title to improve clicks.