The Ultimate SEO Checklist for Publishing Videos

The Ultimate SEO Checklist for Publishing Videos

Overview

Recording the video is just the beginning. To get found on Google, each video needs to be properly optimized across platforms and web pages.

Step-by-Step:

  1. Optimize the Video File Before Upload

    • Rename the file with a relevant keyword (e.g., somerset-wellness-atlanta.mp4)

  2. Title & Description

    • Include your primary keyword in both

    • Description should be 1–2 paragraphs + call to action + link to your site

  3. Tags & Captions

    • Use 3–5 tags related to your content and industry

    • Upload captions or enable auto-captioning and then edit for accuracy

  4. Embed Thoughtfully

    • Add the video to a relevant blog or landing page with optimized surrounding text

    • Make sure the page also contains the keyword

Bonus Tip:

Set a custom thumbnail with your logo and a bold title to improve clicks.

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