How to Plan SEO-Friendly Videos That Rank

How to Plan SEO-Friendly Videos That Rank

Overview

Planning is the foundation of any video that performs well in search. Without clarity on your audience, keywords, and purpose, even a well-produced video can fall flat. Here’s how to start strong.

Step-by-Step:

  1. Identify 2–3 Target Keywords

    • Use tools like Google Keyword Planner or Ubersuggest

    • Focus on long-tail keywords with decent volume and low to medium competition

    • Example: "atlanta real estate agent tips" or "how to clean a pool filter"

  2. Choose the Right Video Format

    • Explainer: Great for introducing services

    • How-to: Ideal for answering FAQs or tutorials

    • Testimonial: Show proof of customer satisfaction

  3. Write a Simple Script

    • Start with a hook: Ask a question or state a pain point

    • Add 2–3 value-driven tips or points

    • End with a clear CTA (visit your site, book a call, etc.)

Bonus Tip:

Include your keyword in the script naturally. This helps when adding captions later.

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