Planning is the foundation of any video that performs well in search. Without clarity on your audience, keywords, and purpose, even a well-produced video can fall flat. Here’s how to start strong.
Identify 2–3 Target Keywords
Use tools like Google Keyword Planner or Ubersuggest
Focus on long-tail keywords with decent volume and low to medium competition
Example: "atlanta real estate agent tips" or "how to clean a pool filter"
Choose the Right Video Format
Explainer: Great for introducing services
How-to: Ideal for answering FAQs or tutorials
Testimonial: Show proof of customer satisfaction
Write a Simple Script
Start with a hook: Ask a question or state a pain point
Add 2–3 value-driven tips or points
End with a clear CTA (visit your site, book a call, etc.)
Include your keyword in the script naturally. This helps when adding captions later.