How to Record Great Marketing Videos Without a Studio

How to Record Great Marketing Videos Without a Studio

Overview

You don’t need a professional film crew to create quality videos. With basic lighting, a smartphone, and the right prep, you can produce engaging content from your office—or even your living room.

Step-by-Step:

  1. Set Up Your Space

    • Choose a quiet location with natural light or use a ring light

    • Clean, uncluttered background is best

  2. Use Your Smartphone or Webcam

    • Position at eye level

    • Record in landscape (horizontal) for YouTube or website

  3. Record Short (1–2 Minute) Clips

    • Stay focused on one topic per video

    • Smile and speak clearly

  4. Basic Editing Tips

    • Use free tools like CapCut, iMovie, or Canva Video

    • Trim dead space, add branded intro/outro, overlay text or URL

Bonus Tip:

Add background music at a low volume to keep energy up, especially for social versions.

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