Note: Your Executive Report can be reviewed and acted on in two ways—DIY (do-it-yourself) using the insights to guide your own marketing activities, or as part of our Account Management Services, where your dedicated account manager will review the report with you, recommend next steps, and help implement improvements.

Let’s walk through it together, step-by-step.

Step 1 – Open Your Report

1. Log into Business Center.

2. From the menu, choose Executive Report.

3. Select the month you want to review.

Now you’re ready to explore the results.

Step 2 – Check Your Search Performance

Start by looking at how your business appears in search engines. This section shows:

• Your average ranking for important keywords.

• How your visibility is trending compared to past months.

• Where you might improve to get found by more customers.

Tip: Look for upward trends over time, not just one-month changes.

Step 3 – Review Your Business Listings

Your contact details should be accurate everywhere customers might find you. This section highlights:

• How many listings are correct.

• Any platforms where your info is missing or outdated.

Tip: The more accurate your listings, the easier it is for customers to reach you—and the better your search rankings.

Step 4 – Look at Your Online Reviews

This section shows:

• How many reviews you’ve received.

• Your average star rating.

• The tone of customer feedback.

Tip: Celebrate positive reviews and look for patterns in negative ones so you can address issues quickly.

Step 5 – See Your Social Media Engagement

Here’s where you’ll find:

• How many people are interacting with your posts.

• Which platforms are driving the most engagement.

• Your top-performing content.

Tip: Use this to guide your content strategy—double down on what’s getting attention.

Step 6 – Check Your Website Analytics

This section covers:

• Website traffic numbers.

• Where visitors are coming from.

• What actions they take on your site.

Tip: If a blog post or landing page is attracting lots of visitors, consider promoting it more widely.

Step 7 – Review Advertising Results (if applicable)

If you’re running ads, you’ll see:

• Clicks, impressions, and conversions.

• Which ads or campaigns are performing best.

Tip: Use these insights to focus your ad spend on what’s working.

Step 8 – Take Action

Once you’ve reviewed the full report, ask yourself:

• Where am I seeing wins I can build on?

• Where am I losing momentum?

• What changes can I make this month to improve results?

Step 9 – Make It a Habit

Reviewing your Executive Report each month helps you:

• Stay focused on your goals.

• Catch problems before they grow.

• See the direct connection between your marketing activities and business outcomes.

Bottom line: Your Executive Report is more than just numbers—it’s your marketing roadmap. By using it regularly, you’ll make smarter decisions, spend your budget more effectively, and get better results over time.